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March 12, 2005
Gallup Poll on Blogging
Mystery Pollster comments on a recent Gallup poll that found only 12% of Americans read political blogs at least a few times per month.
Here's a taste of MP's astute analysis (go read the rest):
No, the collective reach of blogs is nowhere near that of television or print media, but focusing on the relatively small percentages misses the rapidly growing influence of the blog readership in absolute terms. The 12% that say they read political blogs at least a few times a month amount to roughly 26 million Americans. That may not make blogs a "dominant" news source, but one American in ten ads up to a lot of influence.
Posted by Rick at March 12, 2005 08:25 PM