Stones Cry Out

I predicted, when Air America first started, that they wouldn't last 2 years. They're now 7 months from that milestone. I thought they'd fold due to bad ratings, and frankly, almost any other network with their ratings wouldn't last long. Their big buck$ backer$, however, have seen to it that they continue an artificial growth, but without that constant infusion from backers (and Boys & Girls Clubs), they wouldn't last. And it's not because the market is saturated, either. Bill Bennett's "Morning in America" radio show started at the same time as Franken's did. At the one-year mark, Bennett's show was broadcast in 116 markets (including 18 of the top 20) while Franken was heard in only 50.

The conservative Salem Radio Network, which has Bennett as well as Hugh Hewitt, Dennis Prager and others, didn't have nearly the fanfare from the MSM that Air America had, and yet folks are tuning in to it in numbers that far exceed AA's. The question of "why" is a topic for its own post, but SRN has quietly expanded, bringing in the ratings, which is how a network stays alive and relevant. Infusions of cash from fat wallets and kids' programs may keep it alive, but not relevant. It's the content that counts.

Of course, ethics matter, too. AA may fail for that reason. So many to choose from.