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October 04, 2006
Affecting the Culture
What would your church do to make an impact on our culture, if it had $100,000 at its disposal? One Baptist church decided to make a movie; a high-quality movie with a good message that is competing favorably against Hollywood's offerings.
It was made by a church on a donated budget of $100,000 with volunteer actors, but instead of a low-budget castoff, "Facing the Giants" held its own against Hollywood's big boys in its opening weekend, grossing $1.4 million on only 441 screens.Officials say the production, by Sherwood Baptist Church in Albany, Ga., was released by Samuel Goldwyn Films and ranked No. 12 for all films over its first weekend, even though other films had up to eight times as many screens. Its per-screen average of $3,149 was fourth among the top 10 grossing weekend films.
"I think this sends a clear message to Hollywood that there is an audience who does want to see a positive, uplifting film that promotes faith and family values," said Michael Catt, the senior pastor at Sherwood Baptist and executive producer for the project.
"Hopefully, this will open the door for more organizations to bring other quality-content projects to the big screen," he said.
With the lower cost of entry now that movie production has gone digital, this sort of project is now possible.
I can imagine that some might say that this was money that could have been better spent on other projects. But I'd say that a lot of those projects are being done by other churches. I'm happy to see that, just as with individuals, different church bodies have different gifts, and they should be free to use them as God directs (no pun intended).
Besides, based on the box office receipts, this movie could not only encourage Christians and bring the good news to non-Christians, it will likely bring in more money to be used on more conventional projects.
Proceeds are to be used for a 40-acre youth recreational park planned by Sherwood Baptist in Albany, officials said.
Let's celebrate the unconventional, and ask God for more of it.
Posted by Doug at October 4, 2006 01:00 PM
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Comments
Yeah, making a movie with the money makes a lot more sense than feeding the poor.
Posted by: Kevin at October 6, 2006 07:17 PM
So then, is feeding the poor the only way we're allowed to affect the culture?
Posted by: Doug Payton at October 7, 2006 09:14 PM