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May 11, 2007
The Blame Game, CBS Edition
Why are Katie Couric's ratings in the tank? Linda Mason, CBS News' Senior Vice President for Standards and Special Projects has a thought during this interview.
Linda Mason: I'm just surprised at how, almost 30 years after I worked on the "Evening News" as the first woman producer, that Katie is having such a tough time being accepted by the public, which seems to prefer the news from white guys, and now that Charlie's doing so well, from older white guys. I guess they want the reassurance of a Walter Cronkite.
So why, then, has CBS been in 3rd place since the mid 90s? Couric didn't start that trend. Neither did she start the trend of a ratings dive. That's been going on for at least a quarter century.
So blame the viewers. Suggest sexism and racism. Keeps you from having to answer the hard questions.
Posted by Doug at May 11, 2007 08:51 PM