Why I Hate Polls

Alert: Dead Horse Being Beaten!

I just wanted to reiterate that I’m no big fan of polls, and Mark Alexander, writing for this week’s Patriot Post, puts it well.

[I]t is worth familiarizing oneself with the practice of Pollaganda, a propagandistic disinformation technique where political polling masquerades as “objective journalism” and instead advances a liberal bias.

Americans who participate in public-opinion polls about political performance are not political analysts, national-security specialists, economists or policy experts. They are folks who hold common labor and professional jobs in order to support their families and make ends meet. They are thus the backbone of our nation. Unfortunately, a large measure of their perspective on politics, national security, the economy and public policy is shaped by the MSM.

Pollaganda uses outcome-based opinion samples (polling instruments designed to generate a preferential outcome) reflecting prior-opinion indoctrination or cultivation by the media. The results are then used to manipulate public opinion further by advancing the perception that a particular opinion on an issue enjoys majority support. The MSM then presents this “data” as if it were “news.”

I say “outcome based” because most polls reflect intentional propagation of a particular bias by Leftmedia television and print outlets to manipulate public opinion. They accomplish this by first indoctrinating viewers with “reporting” that reflects a particular bias, then conducting “opinion polls” which, of course, reflect that indoctrination.

Then the media uses poll results to proselytize further by treating the results as “news,” which, in turn, induces “bandwagon” psychology—the human tendency of those who do not have a strong ideological foundation to aspire to the side perceived to be in the majority—and thus further drives public opinion toward the original media bias, ad infinitum.

Pollaganda, then, is self-perpetuating.

What he said.

[tags]polls,The Patriot Post,Mark Alexander,pollaganda,news media[/tags]

Filed under: Doug • Media • Polls

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