{"id":2930,"date":"2010-02-09T17:31:44","date_gmt":"2010-02-09T22:31:44","guid":{"rendered":"http:\/\/stonescryout.org\/?p=2930"},"modified":"2010-02-09T17:31:44","modified_gmt":"2010-02-09T22:31:44","slug":"tebow-ad-alarms-surprises-and-triumphs","status":"publish","type":"post","link":"https:\/\/stonescryout.org\/?p=2930","title":{"rendered":"Tebow Ad Alarms, Surprises, and Triumphs"},"content":{"rendered":"

I really like what Focus on the Family pulled off with the Tebow ad on television\u2019s biggest stage<\/span><\/a>. It wasn\u2019t what I expected, but after reflecting on the strategy, it was a great \u201chead fake\u201d that produced unbelievable interest and then really offended no one, showed a sense of humor, and drove people to the Website for deeper messages on life and family (and the full Tebow story). <\/span><\/a><\/p>\n

Focus\u2019s site got 500,000 hits and 50,000 unique visitors in the hour the ad aired.<\/span><\/a><\/p>\n

But the impact kept growing:<\/p>\n

Focus spokesman Gary Schneeberger said<\/span><\/a>:<\/p>\n

“For Sunday and Monday only, we had 1.16 million unique visitors, which is eighteen times our normal traffic,” he says. “And we had 8.6 million terabytes streamed. I don’t know what that means [a terabyte is 1,000 gigabytes], but that’s apparently 267 times more than we normally have. The full interview with the Tebows that’s mentioned at the end of the ad had been watched a total of 762,897 times as of yesterday, and the ad on our website had been watched 305,000 times — and that’s not counting the number of views on other websites. I just saw a link on Yahoo!, which had posted the ad, and it had been viewed on their website over 1.1 million times.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I really like what Focus on the Family pulled off with the Tebow ad on television\u2019s biggest stage. It wasn\u2019t what I expected, but after reflecting on the strategy, it was a great \u201chead fake\u201d that produced unbelievable interest and then really offended no one, showed a sense of humor, and drove people to the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10,40],"tags":[],"class_list":["post-2930","post","type-post","status-publish","format-standard","hentry","category-abortion","category-jim","category-television"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t