{"id":2930,"date":"2010-02-09T17:31:44","date_gmt":"2010-02-09T22:31:44","guid":{"rendered":"http:\/\/stonescryout.org\/?p=2930"},"modified":"2010-02-09T17:31:44","modified_gmt":"2010-02-09T22:31:44","slug":"tebow-ad-alarms-surprises-and-triumphs","status":"publish","type":"post","link":"https:\/\/stonescryout.org\/?p=2930","title":{"rendered":"Tebow Ad Alarms, Surprises, and Triumphs"},"content":{"rendered":"<p>I really like what Focus on the Family pulled off with <a href=\"http:\/\/www.youtube.com\/watch?v=PDwHywPk4kI\"><span style=\"color: #666666;\">the Tebow ad on television\u2019s biggest stage<\/span><\/a>. It wasn\u2019t what I expected, but after reflecting on the strategy, it was a great \u201chead fake\u201d that produced unbelievable interest and then really offended no one, showed a sense of humor, and drove people to the <a href=\"http:\/\/www.focusonthefamily.com\/\"><span style=\"color: #666666;\">Website for deeper messages on life and family (and the full Tebow story). <\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.usatoday.com\/money\/advertising\/admeter\/2010-02-09-focusfolo09_ST_N.htm\"><span style=\"color: #666666;\">Focus\u2019s site got 500,000 hits and 50,000 unique visitors in the hour the ad aired.<\/span><\/a><\/p>\n<p>But the impact kept growing:<\/p>\n<p><a href=\"http:\/\/blogs.westword.com\/latestword\/2010\/02\/focus_on_the_familys_tim_tebow_3.php\"><span style=\"color: #666666;\">Focus spokesman Gary Schneeberger said<\/span><\/a>:<\/p>\n<blockquote><p>&#8220;For Sunday and Monday only, we had 1.16 million unique visitors, which is eighteen times our normal traffic,&#8221; he says. &#8220;And we had 8.6 million terabytes streamed. I don&#8217;t know what that means [a terabyte is 1,000 gigabytes], but that&#8217;s apparently 267 times more than we normally have. The full interview with the Tebows that&#8217;s mentioned at the end of the ad had been watched a total of 762,897 times as of yesterday, and the ad on our website had been watched 305,000 times &#8212; and that&#8217;s not counting the number of views on other websites. I just saw a link on Yahoo!, which had posted the ad, and it had been viewed on their website over 1.1 million times.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I really like what Focus on the Family pulled off with the Tebow ad on television\u2019s biggest stage. It wasn\u2019t what I expected, but after reflecting on the strategy, it was a great \u201chead fake\u201d that produced unbelievable interest and then really offended no one, showed a sense of humor, and drove people to the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10,40],"tags":[],"class_list":["post-2930","post","type-post","status-publish","format-standard","hentry","category-abortion","category-jim","category-television"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/stonescryout.org\/index.php?rest_route=\/wp\/v2\/posts\/2930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stonescryout.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stonescryout.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stonescryout.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stonescryout.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2930"}],"version-history":[{"count":0,"href":"https:\/\/stonescryout.org\/index.php?rest_route=\/wp\/v2\/posts\/2930\/revisions"}],"wp:attachment":[{"href":"https:\/\/stonescryout.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stonescryout.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stonescryout.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}