The Media Bandwagon

One of the ongoing story lines in this election season is the preponderance of positive media stories for Senator Barack Obama. The latest example was Time’s Joe Klein gleefully speculating what an Obama presidency might look like. (Hat tip: Newsbusters)

 

Articles such as these should be seen by readers as what they really are: propaganda for Obama. To be more precise, the media are engaging in a technique known as the bandwagon:

 

Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is also one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well. When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information.

(Emphasis mine)

Various media outlets will point to that unshakeable gospel of public opinion, the polls, as proof that their candidate, Senator Obama, has an insurmountable lead and Senator McCain should just go ahead and save everybody time and effort and concede the race now even though the voting doesn’t take place until November 4. Even Senator Obama can’t help himself from thinking ahead until after the election. (Hat tip: Hugh Hewitt) Perhaps that’s why he is charging admission to the media for his big victory party on Election night.

 

The fatal flaw in this logic is that polls are far from perfect. In fact, there is growing evidence that they are totally unreliable. Even though some media outlets will use an average of polls as a truer barometer of public opinion if each one of the polls that is figured into that average is, in and of itself, imperfect then the average of those polls is also imperfect. You can at least be certain of this much: journalists probably aren’t asking any questions to determine the validity of the poll results.

 

At least signs point to voters realizing by an overwhelming margin that journalists want Senator Obama to win. (Hat tip: Newsbusters) Maybe voters are a whole lot smarter than the media thinks.