A new Zogby survey released today shows that two-thirds of respondents are dissatisfied with traditional media outlets:

Two thirds of Americans – 67% – believe traditional journalism is out of touch with what Americans want from their news, a new We Media/Zogby Interactive poll shows.

The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds (64%) are dissatisfied with the quality of journalism in their communities.

Meanwhile, the online survey documented the shift away from traditional sources of news, such as newspapers and TV, to the Internet – most dramatically among so-called digital natives – people under 30 years old.

It’s also no surprise that Republicans and Independents are more likely to be dissatisfied with traditional media:

Republicans (79%) and political independents (75%) are most likely to feel disenchanted with conventional journalism, but the online survey found 50% of Democrats also expressed similar concerns. Those who identify themselves as “very conservative” were among the most dissatisfied, with 89% who view traditional journalism as out of touch.

Traditional media outlets have never adjusted to the proliferation of news outlets and the competitive forces that are now at work. Unless they can make substantial changes, they are unlikely to survive much longer.

Filed under: MediaPollsTom

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