Herman Cain scored a big win yesterday coming out on top in the Florida Presidency 5 Straw Poll. Interestingly enough, every winner of the straw poll has gone on to win the GOP nomination. It’s a huge victory especially considering that he was not one of the front runners in national polls.

How did he manage to win? Some credit his debate performance last Thursday especially his answer on healthcare. Others credit his speeches during the convention. Consider this remark from Byron York in his wrap up of the straw poll:

One other factor should not be underestimated. Yes, the delegates liked what Cain had to say.  But how he said it was just as important.  With his deep, booming voice and a style that any motivational speaker would envy, Cain can give a rousing speech, and he gave several of them during four days in Orlando.  No other candidate, frontrunner or back of the pack, could match him.  It’s not an exaggeration to say that his power as an orator sealed the deal for hundreds of delegates.  They believed Cain was speaking to them from the heart, and they were carried away by it. As with the Democratic primary contests of 2007 and 2008, never underestimate the power of a stirring speech.

Mr. York gets this half right. Yes, Mr. Cain has a terrific speaking style. But more importantly, he knows what he believes and communicates his ideas clearly and concisely to his audience. That sets him apart from the rest of the field (as well as our current President). His last speech before the straw poll was a terrific statement on why he should be elected. Many delegates at the Florida convention came in supporting Perry but switched their votes based on what they saw and heard from Cain.

The media has tried to make the race for the GOP nomination a head-to-head race between Rick Perry and Mitt Romney. But Herman Cain makes a great case that he deserves to be considered as well. The race is not over by any means.

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